Intentional brands grow differently
We define the strategy and message behind New Zealand businesses ready to scale, aligning brand and digital execution to deliver measurable results.
Visibility starts with messaging. Growth happens through performance.
At Pippa Jayne Communications we define the strategy and positioning behind your brand to ensure every initiative is aligned, intentional, and commercially effective.
Without clarity, marketing fragments and growth slows.
When brand strategy, communications, and digital performance work together, momentum builds.
Clear direction. Strong brand. Sustainable growth.
Storytelling sticks
In a market saturated with content, the brands that endure are the ones that tell stories with depth, integrity, and intention.
While technology can generate words, it cannot replace lived experience, insight, and thoughtful narrative.
“When people hear a story, they become psychologically engaged. Someone is way more likely to remember and connect with a well-told story than a marketing ad,” Flodesk content marketing manager Jordyn Kerr.
We apply a journalistic approach to brand strategy and communications, crafting stories that build trust, strengthen reputation, and stand the test of time.
Grow with intention
We build brands grounded in clarity and designed to perform through three integrated pillars: Guardianship, Storytelling, and Growth.
Noise attracts attention.
Intentional brands build trust - and trust drives growth.
Guardianship
- Brand positioning & market clarity
- Messaging architecture & narrative development
- Executive profiling & authority building
- Strategic communications
- Ongoing brand stewardship
Storytelling
- Narrative & content strategy
- Website & brand messaging development
- Digital & social channel alignment
- Editorial & long-form storytelling
- Thought leadership & PR positioning
Growth
- Digital growth strategy
- Campaign architecture & channel direction
- Audience strategy & development
- Conversion pathway optimisation
- Performance measurement & insight
35+ Years Combined Experience
Degree-Qualified Expertise
Senior-Level Strategic Advisory
Who we work with
We work best with ambitious, growth-focused organisations who understand that brand is a business asset, not just a design exercise.
You likely:
• Have outgrown ad-hoc marketing
• Want to clarify your positioning before scaling further
• Are ready to step into greater visibility and authority
• Value strategic thinking as much as execution
• See communications and digital growth as long-term investments
• Are ready to pair strong messaging with digital strategies that drive measurable growth
Collaborative partners
We do great things in partnership with designers, photographers, videographers, media buyers, and digital agencies including:
When do we add the most value?
When your business is growing and you know your brand needs to evolve with it.
If your branding is established, we refine the narrative and activate it strategically.
If you’re building from the ground up, we guide the foundations and bring the right specialists to the table.
Brand clarity drives confident growth.
When the business evolves, the brand must lead
"Before working with Pippa, our brand felt behind the business. Now it leads it.”
- Mike Smith, Woodsmith Building Co.
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021 729 024
