EDITORIAL STORYTELLING /

Helping your organisation find and articulate its stories

Editorial storytelling

Helping your organisation find and articulate its stories is at the heart of what we do.

Who it’s for

Organisations, not-for-profits and businesses seeking to build an authentic connection with your audience. You know filling your blog page with AI-generated content isn’t the answer.

Three- or six-story series

What it looks like

We’ll begin by coming together in-person (if you’re in Auckland) or virtually for a planning session. During this time you can tell me more about your organisation and your goals and I’ll ask you lots of questions too. Following this, I’ll go away and nut out some story ideas and a content plan.

You’ll receive:

A journalistic-style story, case study or thought leadership piece (up to 700 words) delivered each month over three or six months
Each story will be written to the highest standard with SEO in mind, and will include an engaging headline, meta description and excerpt
Free image sourcing or guidance on what to capture
Three supporting social post descriptions and suggested creatives
Content for one supporting sign-post email (+ two email subjects)

Tell me more

Pippa Jayne writing in a notebook, in a cafe setting working with a client and looking up at the camera, smiling.

Black Hawk Advertorial

Woodsmith Building Co.Editorial Blog Post

Tui Tuia Learning CicleEditorial Blog Post

155 Whare ĀwhinaEditorial Blog Post

One-off blog post, editorial article or case study

Great for marketers who have it all in your head, you know the topic, angle and audience. Heck you might even know what your keywords are and just need it written up.

What it looks like

We’ll send you our briefing document to populate with key info, and who we need to speak to (if an interview’s required).

You’ll receive:

A SEO-optimised blog post, journalistic-style story or thought leadership piece (up to 700 words) written to the highest standard with SEO in mind
An engaging headline, meta description and excerpt
Free image sourcing or guidance on what to capture
Three supporting social post descriptions and suggested creatives
Content for one supporting sign-post email (+ two email subjects)

Tell me more

Content roadmap

For marketers and team members looking for some content inspiration.

What it looks like

We’ll begin by coming together in-person (if you’re in Auckland) or virtually for a planning session. During this time you can tell me more about your organisation and your goals and I’ll ask you lots of questions too.

You’ll receive: